photokina: 18.–21.05.2022 #photokina

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Minimal expense, maximum trade fair success: the Leadtracking app

Lead generation at the touch of a button
Your visitors are the most important building block for your trade fair success: Each and every visitor at your stand is a potential new partner and a valuable contact – ensure a successful trade fair at the touch of a button!

The Leadtracking app is visitor tracking taken to a whole new level: No more business cards collected at the trade fair and then transferred to your system – instead, full focus on your actual work: conversations with your partners and new contacts!

Here’s how easy it is to use:
Simply scan your visitors’ tickets with your smartphone – you can easily refine the data in the app later on and export it for your follow-up after the trade fair is over.

For example, if you want to know whom to send a thank-you note to after the trade fair, simply add a ‘thank-you note’ tag to the visitor’s data immediately after scanning – this information can be seen immediately in the exported Excel list.

Maximum trade fair success in 4 easy steps (Requirement: You have received your user license from Koelnmesse)

Leadtracking Installation App

1) Installing the app

Download the app from the Google Play store or the Apple App Store. Enter ‘FairMate LeadTracking V 3.0’ in the store search field.

Scanning the user license

2) Scanning the user license

We sent you an e-mail containing the user license before the trade fair. Now use the app to scan the QR code from this e-mail – and that’s all it takes to activate the app.

Scanning the visitor QR codes

3) Scanning the visitor QR codes

After clicking ‘Scan’, you can capture the QR code on your visitor’s ticket straight away at the stand. All of the information is immediately stored on your smartphone and can be viewed and edited using the ‘Contacts’ menu item.

To the test ticket (.pdf)
Exporting visitor contacts

4) Exporting visitor contacts

Use the ‘Download’ option to export all scanned contacts at the touch of a button – and an Excel list will be sent to you via e-mail.

Do you have questions or require support? Contact us today!

Tel. +49 (0)221 821-2824