photokina: 18.–21.05.2022 #photokina

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News from the imaging industry

Keep up to date about news, background information, trends and technologies with our online magazine revolving around all imaging themes!

Makeover for Instagram

Makeover for Instagram

Christoph Menke, Director of photokina, and Michael Schulz explain how the cooperation arose in an interview.

Ready Player One

Ready Player One

In "Ready Player One", people escape into a virtual reality with data goggles. Although this is a science fiction film that takes place far into the future, much is already technically possible today.

Law in the viewfinder

Law in the viewfinder

New data protection rules are also rocking the boat among photographers. Those who take photographs for private use are usually on the safe side. However, several legal grey areas arise.

 No picture no message

No picture no message

Platforms like Pinterest & Co. make the distribution of images easy. However, those who make use of photos created by others in social networks are on thin ice in legal terms. What users should consider.

Social Media and image rights

Social Media and image rights

Platforms like Pinterest & Co. make the distribution of images easy. However, those who make use of photos created by others in social networks are on thin ice in legal terms. What users should consider.

The best from two worlds

The best from two worlds

Retailers often lose their customers at the interface between online and offline channels. The close integration of brick-and-mortar stores and internet platforms can retain consumers and increase sales at the same time.