photokina: 18.–21.05.2022 #photokina

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Artificial Intelligence: fiction vs. reality


Artificial intelligence (AI) is the source of hope, hype and hysteria in the digital economy. The photo industry association (PIV) invited an interdisciplinary expert group to distinguish fiction from real market chances and to identify concrete work fields for the imaging industry.

Artificial Intelligence: fiction vs. reality

PIV Branchentalk

Dr Reiner Fageth (CEWE), Marian Gläser (Brighter AI Technologies), Reinhard Karger (German Research Center for Artificial Intelligence), Stefan Wolfgang Pickl (University of the German Federal Armed Forces), Ramzi Rizk (EyeEm), Florian Schild (boot.AI) and Jan Werth (Phytec) discussed on the podium of the PIV industry talk in Berlin.

Discutant PIV Branch Talks 2019

left to right. Ramzi Rizk, Dr Reiner Fageth, Reinhard Karger, Jan Werth, Carmen Hent-schel (host), Stefan Wolfgang Pickl, Marian Gläser, Florian Schild.

Reinhard Karger und Florian Schild provided an overview of the triad of human knowledge capabilities, AI and machine learning in individual lectures. Linked to this, all participants in the discussion asked themselves how the imaging industry can profit from current developments, while the limits of the General Data Protec-tion Regulation (GDPR) and ethics should not be exceeded. This is because the participants consider the balancing out of convenience aspects and the protection of the private sphere a decisive and key factor for market success.

From the perspective of the experts, there is a high market potential for AI-supported solutions with respect to services for intelligent image selection/image management, especially with more automatic functions and less need for manual operation. In addition to this, Stefan Wolfgang Pickl and Ramzi Rizk see the necessity for the certification of photographic authenticity in opposition to Deep Fakes. Real time recommendations (changing the perspective, filter recommen-dations, etc.), as well as the possibility to directly share images via the camera were evaluated as tools suitable for the future.

Data protection

A consensus especially prevailed in the point brought up by Dr Fageth, that the balance between the technically feasible and ethical aspects must continue to be conscientiously weighed, despite strong international competitors. A high level of data protection was recognised unanimously as monetary added value, which also speaks for the economic location of Germany. At the same time, they agreed that it was ultimately operating comfort and price that could prove decisive for market success, particularly since the surrender of private data was consid-ered a justifiable compromise by at least some consumers.

Jan Werth and Marian Gläser point out that trust problems relating to AI could soon decline in significance, because local edge computing on end devices can replace the cloud-supported processing of image patterns and user data. At the same time, thanks to open source software and affordable sensor production, it will also become increasingly affordable for small and medium-sized companies to develop AI applications.

The latest developments can be seen at photokina in May 2020 at many exhibitor stands and will also play a decisive role on the stages.