photokina: 27.–30.05.2020

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News from the imaging industry

Keep up to date about news, background information, trends and technologies with our online magazine revolving around all imaging themes!

The best from two worlds

The best from two worlds

Retailers often lose their customers at the interface between online and offline channels. The close integration of brick-and-mortar stores and internet platforms can retain consumers and increase sales at the same time.

 Data protection creates new opportunities

Data protection creates new opportunities

The EU General Data Protection Regulation tightens the rules regarding the handling of personal data. Digital assistants facilitate the necessary clean-up operations in the IT systems, while also opening up new growth opportunities for medium-sized and small enterprises.

The price is getting higher

The price is getting higher

Prices that react dynamically to customers’ needs? Data analysis still offers plenty of room for improvement in this area.

Permanent snapshots

Permanent snapshots

The image edition of digital data on any conceivable kind of media, such as paper, glass, wood, metal, film or fabric, in formats up to XXL, is the big consumer trend.

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