How much time do you spend watching a picture on social media or walking by in an exhibition? Seconds. How do you get more time and remember more? Storytelling - the story that a photographer tells in a picture and that you give with it. A photographer not only delivers an image, he delivers an experience that is designed exactly like the photo itself. Storytelling is inseparably linked to the artist Pavel Kaplun. Here he gives a deep insight into how storytelling works in practice and how photographers can quickly and easily apply it in their work to give others a better experience.