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Usage rights in job practice - give away or sell?

2016-09-22
15:00 - 15:30
presentation
PROFESSIONALS STAGE (Hall 4.1 K-50)
Silke Güldner Coaching+Consulting
Hamburg + München
Deutschland
+49 4043 2525 29

Here, the event will take place:
PROFESSIONALS STAGE (Hall 4.1, Booth K-50)

Content

Pro photographers need to work every day to sell their work for an appropriate fee. This is in itself already a challenge. This is added to by the lack of willingness of many customers to pay a usage fee for the multiple use of images. In this case, not only clarification on the part of the photographer is an important element in communication with customers. The negotiating talent of the photographer is also decisive. The impulse lecture illuminates the background of dealing with usage rights between the professional customer and the pro photographer, and indicates the room to manoeuvre photographers can use in communication with customers.


 


-german-

Speaker