photokina: 26.–29.09.2018 08.–11.05.2019

#photokina

No picture no message

No picture no message

Images have impact: in digital marketing, visual elements ensure a wider reach and more attention. How those responsible find the right photos and use them for their own brand presence.

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Social Media and image rights

Social Media and image rights

Platforms like Pinterest & Co. make the distribution of images easy. However, those who make use of photos created by others in social networks are on thin ice in legal terms. What users should consider.

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The willingness to buy in an augmented reality

The willingness to buy in an augmented reality

Thanks to augmented reality, the analog and digital worlds are merging. The data-driven augmentation of reality is viewed as a groundbreaking future technology for many businesses.

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Imaging segment on the rise

Imaging segment on the rise

The photo and imaging market in Germany has exceeded expectations with sales of well above 20 billion Euro in 2017 and is showing every sign of continued growth this year.

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The best from two worlds

The best from two worlds

Retailers often lose their customers at the interface between online and offline channels. The close integration of brick-and-mortar stores and internet platforms can retain consumers and increase sales at the same time.

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"The greatest possible creative freedom"

Photo amateurs and pros have a greater interest in high quality image experiences than ever before.

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On the right journey with the customer

On the right journey with the customer

Targeted information instead of annoying mass emails: Companies can increase willingness to buy by using consumer information in a targeted way.

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Emotions with the click of a mouse

Emotions with the click of a mouse

An important segment of AI technologies is that of facial recognition. Microsoft is even going a step further and working on the recognition of emotions.

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Data protection creates new opportunities

Data protection creates new opportunities

The EU General Data Protection Regulation tightens the rules regarding the handling of personal data. Digital assistants facilitate the necessary clean-up operations in the IT systems, while also opening up new growth opportunities for medium-sized and small enterprises.

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Intelligent Functions

Intelligent Functions

Artificial intelligence automates the entire imaging workflow, but real creativity has to date remained the domain of human beings.

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The price is getting higher

The price is getting higher

Prices that react dynamically to customers’ needs? Data analysis still offers plenty of room for improvement in this area.

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Print lives

Print lives

The image edition of digital data on any conceivable kind of media, such as paper, glass, wood, metal, film or fabric, in formats up to XXL, is the big consumer trend.

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