photokina: 27.–30.05.2020

#photokina

News from the imaging industry

Keep up to date about news, background information, trends and technologies with our online magazine revolving around all imaging themes!

The 10 MEGA-TRENDS of photokina 2018

The 10 MEGA-TRENDS of photokina 2018

New cameras and lenses, inspiring images and events, technologies that enable entirely new image worlds – photokina is much more than a show of new products.

A new

A new "Buddy"

In the context of photokina, Koelnmesse assumes the sponsorship of an Asian wild steer in the Cologne Zoo.

New at Photokina: LAPIXA

New at Photokina: LAPIXA

With LAPIXA, the stealing of photos belongs now definitely to the past. With the software, users are notified when their images, logos or packshots are unlawfully distributed on the web and can thus prevent the violation of their image rights.

Laid-back art at photokina

Laid-back art at photokina

The multi-art event "BENHAMMER & FRIENDS" is turning one-year old and celebrating its anniversary at photokina 2018.

Butter cookies 4.0

Butter cookies 4.0

When you hold an apparently simple product like a butter cookie in your hand, you don't expect imaging technologies to have played an important role in its manufacture.

New at photokina: Mediafix

New at photokina: Mediafix

Mediafix is one of the leading specialists nationwide in digitizing all kinds of analogue media – with meanwhile over 35 million digitized photos and films, including over 10 million only in 2017.

I'mportant

I'mportant

photokina and Pavel Kaplun provide the creators a new platform in the context of photokina under the motto "NEW POWER TO THE CREATORS".

Makeover for Instagram

Makeover for Instagram

Christoph Menke, Director of photokina, and Michael Schulz explain how the cooperation arose in an interview.

Ready Player One

Ready Player One

In "Ready Player One", people escape into a virtual reality with data goggles. Although this is a science fiction film that takes place far into the future, much is already technically possible today.

Law in the viewfinder

Law in the viewfinder

New data protection rules are also rocking the boat among photographers. Those who take photographs for private use are usually on the safe side. However, several legal grey areas arise.

 No picture no message

No picture no message

Platforms like Pinterest & Co. make the distribution of images easy. However, those who make use of photos created by others in social networks are on thin ice in legal terms. What users should consider.

Social Media and image rights

Social Media and image rights

Platforms like Pinterest & Co. make the distribution of images easy. However, those who make use of photos created by others in social networks are on thin ice in legal terms. What users should consider.

The best from two worlds

The best from two worlds

Retailers often lose their customers at the interface between online and offline channels. The close integration of brick-and-mortar stores and internet platforms can retain consumers and increase sales at the same time.

 Data protection creates new opportunities

Data protection creates new opportunities

The EU General Data Protection Regulation tightens the rules regarding the handling of personal data. Digital assistants facilitate the necessary clean-up operations in the IT systems, while also opening up new growth opportunities for medium-sized and small enterprises.

The price is getting higher

The price is getting higher

Prices that react dynamically to customers’ needs? Data analysis still offers plenty of room for improvement in this area.

Permanent snapshots

Permanent snapshots

The image edition of digital data on any conceivable kind of media, such as paper, glass, wood, metal, film or fabric, in formats up to XXL, is the big consumer trend.