The imaging-segment is on the rise because new web-based solutions for the saving, processing and presentation of recordings is simplifying the imaging experience and making it attractive for new customer groups. The focus of the industry is continuing to reposition itself away from the classic photo business toward smart technologies in the segments of software, artificial intelligence, cloud services, augmented reality and virtual reality, security technology, medical technology, automotive and robotics.
The digital transformation of business areas in the photo and imaging market is also creating new impulses for growth and innovation in 2018. In their role as innovative market designers, imaging companies are increasingly taking new paths and expanding their radius. In addition to opening up new business areas, the worldwide promotion of universities and research laboratories are as much a part of this as networking and exchange of ideas with startups.
The transformation and the positive mood are especially evident in the further development of the content of photokina 2018. "We in this way underline the immense importance of digital imaging as a cross-section technology for the future of many application areas and branches of the economy. One thing is entirely clear: imaging is a market driver", emphasises Rainer Führes, chairman of the Photo Industry Association. Not least in order to more clearly point out the dynamic changes and synergy effects in these segments, photokina will as of this year present all innovations in the world of imaging in an annual cycle.